You can always count on EA to go big. They've got the money and the power and they are gobbling up intellectual properties like the freaking Nothing from The Neverending Story. This year, expect to see more of the same from EA in the form of returning EA Sports franchises and a few mainstay sequels. However, I believe their big push is going to come in the form of product integration. Using your smart phone, tablet, laptop or PC in tandem with your gameplay. We've seen some of this in the form of a teaser trailer; planning plays in Madden on your iPad and executing them in game.
I believe this level of integration is the future of gaming and EA is going to be on the forefront of this. I would like to see an end to their greedy online DRM and a little streamlining, as well as more availability on the Playstation Store and Xbox Live Arcade. I wouldn't count too much on the latter two though. EA is going to continue to be that big ugly, greedy blob that needs to be there (Yin and Yang and all) but really needs to lighten up. Really.